Jesse Freeman, community outreach associate with the Patriots speaks about athletes and their service to the community.
Today we met with the community outreach leader of the New England Patriots, Jesse Freeman. She gave us an overview of the Players roles is the Boston community, and answered our questions about athletes in service. Players serve community through non profit organizations. Service is important to the players because they truly enjoy helping the community, and it enhances their appearance as a role model. We discovered that many players take initiative in the community, they approach community outreach leaders about how they can help the Boston and New England areas. Ms. Freeman says that every player is an extremely good leader, from the starting line up to the second and third strings. Most of the players see the importance of service and go out of their way to participate in the Patriots foundation. The foundation was the first initiative after the Kraft's bought the team. Currently the Patriots have the second most endowed foundation in the National Football League. This endowment allows the players to participate in many events in throughout New England.
Although most players enjoy service and participate willingly, there are mandatory events that players must attend. In every contract there is a mandatory number of events that a player must attend. The Foundation Fund Raisers are the only events that players must attend. Every rookie that joins the New England Patriots must participate in a Rookie Training Program which teaches them how to conduct themselves under their new stardom. They learn how to deal with press, how to stay out trouble, and how they can effect the community around them.
The players participate in a large number of different services. The Patriots franchise feels that their service in the community benefits both themselves and the community. The players work to help better the community, while the community turns those players into local heroes. Ms. Freeman said, "doors are open to allow the community to reach out to us just as we reach out to the community." The Patriots are involved in a variety of different non profit organizations, from building college scholarships, to the kids café services. The players from truly want to make a difference in this community. Their image is secondary to their will to aid people in need.
Here are some of the Questions we had about the Patriots Foundation and the players services:
What the majority of players that participate in optional service?
Some players enjoy service rather than others, some have their own foundations. Many of the players don't always feel comfortable doing service. Usually the players will come when they are available and also able to come. It's also a good opportunity for the player who is not a starter, to get his name out and known through community service.
What kind of service does a player like Randy Moss participate in? Does he think that serving has changed him for the better?
Randy Moss does not like the events or the dressing up for them, although he has shown an interest in the foundation "Make A Wish" and he gets very involved with it.
What does "damage control" consist of and are players given community service as a punishment?
Damage control comes directly from public relations and is taken very seriously. Players are not invincible and will have consequences for their actions.
How does service effect Boston's sport culture?
Service is a big positive for Boston's sports culture. Fortunately the Patriots are well endowed, so it helps them do more throughout and community and foundations.
Do players partake in individual service?
Some players have their own foundations, that the Patriots support, but do not endorse.
Is there a minimum of service that players must participate in?
The players must make a certain number of appearances as stated in their contracts.
Leanne and Vanessa